A Decade of Handbag Expertise: Farewell to Amanda Mull from PurseBlog

A Decade of Handbag Storytelling Comes to a Close

After more than ten years of covering the world of luxury handbags, Amanda Mull is moving on. Her final day at PurseBlog marks the end of an era for the site and its devoted readers. In her own words, she shares the journey that began with a simple Google search and evolved into a career that bridged fashion, journalism, and personal identity.

How a College Student Discovered Her Passion

After more than a decade of writing about luxury handbags, Amanda Mull is leaving PurseBlog. Her departure marks the close of a meaningful chapter for the site and for readers who have followed her work over the years. In her own reflection, she traces a path that began with an ordinary internet search and developed into a career shaped by fashion, journalism, and a deeply personal relationship with accessories.

From Moderator to Full-Time Writer

Amanda became friends with the founders, Megs and Vlad, and began moderating the forum as it grew. After graduating, she took a low-paying marketing job but continued writing for PurseBlog on the side—earning $20 per short review. When the 2008 recession hit and she was laid off, PurseBlog was one of the few businesses still expanding. Her years of personal bag expertise turned into a full-time role, and she never looked back.

A Decade of Influence and Insight

Over the years, Amanda moved from Georgia to Atlanta and eventually to New York, where she finally met Megs and Vlad in person. She has written more than 5,000 posts and edited countless others. Her work has appeared in Rolling Stone, New York Magazine, Elle, Glamour, InStyle, Racked, and Eater. Now, she is joining The Atlantic as a staff writer covering health and culture.

Why Handbags Matter Beyond Fashion

Amanda first found PurseBlog in 2006, when she was a sophomore at the University of Georgia studying journalism and working at Best Buy. While searching for a discounted bag from an indie label that no longer exists, she landed on a site that was still relatively new. She was immediately drawn to its close-up, bag-by-bag approach to reviews. Not long after, she joined the PurseForum, where the community was still small but already lively. For someone who loved both online conversation and luxury accessories, it was an easy fit.

A Farewell to a Beloved Community

Amanda expressed deep gratitude to her colleagues and the PurseBlog community. She credits the site’s founders for allowing her to freelance and grow as a writer. The bag featured in the opening image is her old Balenciaga Day Bag, photographed by Vlad shortly after her move to NYC.

Reader Reactions and Well Wishes

The announcement drew an outpouring of support from readers. Many praised her wit, her coverage of reality TV, and her honest take on body image in fashion. Comments highlighted how her writing made readers feel seen, especially those who also struggled to find their place in the fashion world. Readers from around the globe—including Jakarta and the UK—shared their appreciation.

What’s Next for Amanda

As her interest deepened, Amanda became friendly with the founders, Megs and Vlad, and eventually began moderating the forum as it grew. After college, she took a low-paying marketing job but kept writing for PurseBlog on the side, earning a modest fee for each short review. When the 2008 recession led to layoffs at her job, PurseBlog was one of the few places still expanding. Her long-standing enthusiasm for bags and her growing editorial voice turned into a full-time role, and that changed the course of her career.

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Amanda has always approached handbags as more than beautiful objects. As a plus-size woman, she noticed early on that luxury fashion often left her body out of the conversation. Accessories offered a different entry point: a bag can be worn, admired, and purchased without the same narrow fit expectations that define so much of fashion. For her, writing about handbags has also meant writing about gender, class, race, and capitalism. In that sense, bags become a useful lens for understanding the culture around them.

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In her goodbye, Amanda expressed gratitude for the colleagues, founders, and readers who made her time at PurseBlog so meaningful. She credited Megs and Vlad with giving her room to grow as a writer and with trusting her voice early on. The image associated with her farewell references a Balenciaga Day Bag she had long owned, a detail that fits the personal, lived-in quality of her reporting.

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The announcement was met with a wave of support from readers. Many praised Amanda’s humor, her writing on reality television, and her candid perspective on body image and fashion. Others noted that her work made them feel recognized in a world that can often seem exclusive or dismissive. Messages came from a wide range of readers, all united by appreciation for the voice she brought to the site.

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Amanda’s next chapter at The Atlantic will focus on the intersection of health and culture. She leaves PurseBlog with a strong editorial legacy: thoughtful writing, sharp observations, and a willingness to treat handbags as part of a much larger conversation about identity and modern life.

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