Chanel Cruise 2027 Handbags: Matthieu Blazy’s Seaside Tribute to Biarritz

A Coastal Homecoming for Chanel

Few places are as woven into Chanel’s identity as Biarritz. The French seaside town was central to Gabrielle Chanel’s early history, and its influence still echoes through the house’s language of ease, elegance, and movement. For Cruise 2027, Matthieu Blazy returned to this historic setting, presenting his first Cruise collection at the Villa de Larralde — the very villa where Coco Chanel once ran her atelier, boutiques, and private apartment.

Blazy’s personal connection to Biarritz runs deep. The result feels grounded in memory rather than nostalgia: a collection that looks to the past for codes, then translates them into something wearable for now. The city was once a magnet for artists and creatives, and that same spirited energy guided Coco Chanel’s early work. Today, it shapes Blazy’s vision for the house.

Movement and Fluidity in Ready-to-Wear

Workwear references appear in refined form, lending the collection a practical edge without losing its polish. Lightweight silk separates sit alongside classic Chanel tailoring, while elevated workwear appears in the form of a twill skirt and matching workman’s shirt, finished with a striped tweed jacket. The handbags are where the collection’s coastal references become most immediate.

The Handbags: Seaside Craft Meets House Codes

Blazy’s signature attention to detail is on full display. The bags draw directly from the coastal surroundings, with textures and materials that evoke the shore. An east-west shopping tote returns with a leather flap, offering a practical shape with a more relaxed, beach-ready feel. A fan-favorite east-west shopping tote returns in raffia with a leather flap, offering a fresh take on a familiar shape.

Novelty pieces include striped raffia totes designed for the beach and beyond. Striped raffia totes suggest an easy holiday spirit, while sequined denim and fisherman’s-net-inspired fabric introduce a more tactile, crafted dimension.

Images courtesy of CHANEL

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