Chanel Price Increase 2018: Gabrielle and Boy Bag Prices Rise Next

Chanel’s Selective Price Strategy Continues in 2018

Price adjustments are a familiar reality in the luxury goods market, and most shoppers have learned to anticipate them. Rising costs for materials, craftsmanship, and broader inflation can all contribute to higher retail prices. However, few luxury houses approach this as deliberately as Chanel. For shoppers, that approach can feel more drawn out than a single, universal price update.

In late 2017, Chanel increased the price of its Classic Flap bags. Shortly after, at the beginning of 2018, the Wallet on Chain (WOC) saw a nearly 20% jump. Reports from PurseForum members now suggest that the Gabrielle bag is next in the US, with a price increase expected on February 1, 2018, and the Boy Bag likely to follow afterward. While many assumed all bags would eventually be affected, the staggered rollout feels drawn out to many shoppers. On one hand, a single price adjustment might be easier to digest; on the other, the phased approach gives buyers a chance to purchase at the current price before the increase takes effect. For shoppers considering the Gabrielle, the reported February 1, 2018 price increase makes timing especially important.

Chanel Gabrielle Bag Price Increase Details

If you have your eye on a Chanel Gabrielle bag, now is the time to act. - Small Gabrielle Bag: Was $3,200, now $3,600

• Medium Gabrielle Bag: Was $3,600, now $4,100
• Large Gabrielle Bag: Was $4,000, now $4,400
• Small Gabrielle Backpack: Was $3,000, now $3,300
• Medium Gabrielle Backpack: Was $3,300, now $3,800 Here is the expected breakdown:

• Small Gabrielle Bag: Was $3,200, now $3,600
• Medium Gabrielle Bag: Was $3,600, now $4,100
• Large Gabrielle Bag: Was $4,000, now $4,400
• Small Gabrielle Backpack: Was $3,000, now $3,300
• Medium Gabrielle Backpack: Was $3,300, now $3,800

Chanel Boy Bag Price Increase Timeline

The Boy Bag is also expected to see a price increase soon after the Gabrielle. Shoppers are hearing that the increase will be another $400, though the exact timing remains unconfirmed. Some sources suggest the change may occur around March 2018. Some shoppers have heard that March 2018 could be the likely window, but that remains unverified.

Final Thoughts on Chanel’s Pricing Strategy

Chanel’s method of raising prices one bag at a time may feel like a slow pull rather than a quick break, but it does offer a window for savvy shoppers to secure their desired piece at the current price. Chanel’s gradual, category-by-category pricing approach can feel more prolonged than a single brand-wide increase, but it also gives buyers a brief chance to act before each change takes hold.

Illustration by Brooke Costello for PurseBlog.

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