Fendi Baguette Original 26424 Returns: Maria Grazia Chiuri Revives the Icon for Fall 2026

The Original Fendi Baguette Makes a Triumphant Return

Inspired by the way Parisian women carry a fresh baguette under their arm, the original Fendi Baguette first appeared on the runway during the Fall/Winter 1997 collection. Designed by Silvia Venturini Fendi, its compact shoulder shape and streamlined profile gave the bag a practical ease while keeping the focus on style.

A Brief History of the Original It Bag

The 1990s celebrated minimalism, but Fendi took a different path with the Baguette. While the silhouette offered clean, understated lines, the bag itself became a canvas for bold patterns, vibrant colors, and intricate embellishments. The bag became known for its mix of clean structure and decorative freedom, with bold materials, vivid colors, and intricate finishes turning it into a versatile canvas for individuality. Nearly three decades later, the Baguette remains a symbol of self-expression.

Fendi also pushed boundaries with material experimentation and bold craftsmanship techniques. Fendi has continued to revisit the Baguette as a symbol of craftsmanship and house identity, and this return to the original design reinforces why the style remains so resonant. A new campaign celebrates this revival, capturing the enduring spirit of the Baguette.

The Baguette® 26424: A Modern Legend Reborn

The campaign images showcase the Baguette in its original silhouette and style code 26424. The campaign presents the Baguette in its original silhouette and style code 26424, emphasizing the details that made it iconic in the first place. Each photograph reflects the wearer’s unique personality, reinforcing the Baguette’s role as a canvas for individual style.

The Baguette® 26424 launches with Maria Grazia Chiuri’s debut collection for Fendi Fall 2026. The Baguette® 26424 is set to arrive with Maria Grazia Chiuri’s debut collection for Fendi Fall 2026. Explore more campaign imagery below and on Fendi.

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