Fendi Fall 2017 Runway: New Logo Hardware, Zucca Print, and Updated Baguette Bags

Fendi’s Fall 2017 Collection Introduces a Fresh Logo and Revived Classics

Fendi surprised the fashion world during its Fall 2017 runway show by unveiling a new logo hardware motif. Rather than relying on a single statement piece, the collection reinterprets brand codes that have long defined Fendi accessories, especially those associated with the 1990s and early 2000s.

The new hardware takes the form of an open circle—echoing the circular trend seen across accessories—with a tilted letter F resting at the bottom, as if it has gently fallen into place. It appears on multiple flap bags, but the most memorable treatment is its transformation into a floral detail, built from layered leather petals and used on micro bags and coordinating charms. Its most inventive application, however, is as the centerpiece of a flower crafted from layered leather petals, featured on micro bags and bag charms that accompanied larger silhouettes on the runway.

Also returning to the runway was Fendi’s Zucca logo fabric. Several bags in the lineup showcase the classic monogram canvas, marking a timely revival that aligns with the current appetite for archival-inspired designs.

Tailored Top-Handle and Updated Baguette

Among the more practical introductions, a structured top-handle bag stands out for its clean construction and polished appearance. Its clean lines and refined proportions offer a polished alternative for professional settings.

The Baguette also returns with a subtle but important update: a longer strap. This adjustment allows the beloved silhouette to sit lower on the body, making it easier to integrate into contemporary, casual wardrobes.

The result is a familiar Fendi icon that feels adjusted for modern use while still preserving the compact profile that made it so distinctive.

[Photos via Vogue Runway]

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