Fendi Fall 2018 Runway: Logo Mania, Peekaboo Bags, and Fur Revival

Fendi Doubles Down on Heritage for Fall 2018

For several seasons, fashion enthusiasts wondered when Fendi would fully embrace its iconic logo fabric. The brand’s interlocking F motif, one of the most recognizable emblems in luxury fashion, appears throughout the collection in a way that feels deliberate and refreshed. For Fall 2018, Fendi answered decisively, placing its signature Fs front and center across the entire collection.

Logo Fur Takes Center Stage on Peekaboo and Baguette

The result is a tactile interpretation of logo dressing that balances novelty with familiarity. This treatment graces both the Peekaboo and Baguette silhouettes, along with lesser-known bag styles. The fur adds a tactile, luxurious dimension to the classic logo pattern, making each piece feel both nostalgic and fresh.

Laminated Logo Textile and a Playful FILA Spinoff

From compact crossbodies to roomier totes, the collection introduces a sporty graphic twist that echoes athletic branding while remaining firmly within the brand’s visual language. Tiny crossbodies and oversized totes feature a clever reinterpretation of the FILA logo, tweaked to spell FENDI, layered over the geometric Fs. This graphic approach gives the collection a sporty, streetwise edge while remaining unmistakably Fendi.

Oversized, Slouchy Peekaboo Bags Make a Statement

The Peekaboo, usually known for its structured and composed shape, takes on a softer attitude for the season. Oversized and slouchy versions debut, reflecting the broader return of large bags. The runway lineup highlights how Fendi uses logo, texture, and silhouette together to refresh its handbag offering.

Runway Gallery: Fendi Fall 2018 Handbags

Browse the full collection of runway images below.

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