Gucci Pre-Fall 2018 Lookbook: New Marmont Tote and Cinematic Bag Collection

Gucci Pre-Fall 2018: A Cinematic Journey into New Handbag Designs

If you need an escape from holiday planning and shopping, Gucci’s Pre-Fall 2018 lookbook offers a captivating fantasy world. Alessandro Michele continues to refine the house’s distinctive language, building on familiar motifs while introducing new details that feel considered rather than repetitive. This season’s lineup is filled with the brand’s hallmark ultra-detailed handbags and accessories.

The Inspiration Behind the Collection

The lookbook draws on the mood and imagery associated with Roman filmmaker Dario Argento, whose work is known for its suspenseful, atmospheric tension. Photographed in Rome, the images carry a subtly ominous, suspenseful quality reminiscent of a stylish thriller. Yet the overarching vibe remains unmistakably Gucci—luxurious, bold, and unmistakably opulent.

Notable New Bag: Marmont Shopping Tote

Although the lineup does not rely heavily on completely new shapes, it does refresh familiar silhouettes with new proportions and materials. The standout is a new shopping tote iteration of the popular Marmont line. For readers drawn to versatile luxury bags, this is the kind of update that expands the appeal of an already established favorite.

Explore the Full Lookbook Gallery

Below, browse the complete selection of bags from the Gucci Pre-Fall 2018 lookbook.

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