Jimmy Choo’s Project PEP Collection Supports the Elton John AIDS Foundation

Jimmy Choo Partners with the Elton John AIDS Foundation for Project PEP

It is always encouraging when a major fashion house channels its influence toward a meaningful cause. Jimmy Choo has introduced a limited-edition Project PEP capsule in collaboration with the Elton John AIDS Foundation, bringing together luxury design and philanthropy in a way that feels both stylish and purposeful. A portion of the sales—25% of proceeds—will be directed to the Simelela Rape Center in South Africa. A portion of proceeds will support the Simelela Rape Center in South Africa, an organization that provides post-exposure prophylaxis to help reduce the risk of HIV transmission after assault, along with psychological support for survivors.

Design Inspiration and Collection Details

The collection features a collage-style print that draws on iconic elements of the Jimmy Choo brand. The collection is built around a collage-style print that incorporates recognizable Jimmy Choo codes with a more raw, punk-tinged attitude. The pattern appears on coated canvas for bags, clutches, and pouches, and is also used across several shoe styles.

Where to Find Project PEP

That mix gives the pieces a bold, graphic look that feels distinctive without losing the brand’s polished finish. While an exact release date has not yet been announced, the collection is expected to appear prominently in fall magazine advertising campaigns.

A Purchase with Purpose

The print appears across coated-canvas bags, clutches, and pouches, and extends to several shoe styles as well. The partnership underscores how fashion can drive awareness and funding for organizations making a tangible difference in communities.

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Project PEP is set to appear in Jimmy Choo boutiques and select department stores during the fall season.

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For those drawn to Jimmy Choo’s accessories or to the energy of the print itself, this collaboration offers more than a fashion update.

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It reflects how a luxury collection can support meaningful work while giving shoppers a chance to choose pieces that align with both style and substance.

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