Loewe Pre-Fall 2026: Amazona 180, Flamenco Updates & New Silhouettes

Jack McCollough and Lazaro Hernandez continue to define their vision for Loewe with the Pre-Fall 2026 collection. The result is a wardrobe that feels firmly rooted in the House’s craft traditions while moving toward a sharper, more contemporary visual language. Campaign images shot by Talia Chetrit on the volcanic terrain of Tenerife, Spain, showcase strong proportions, layered clothing, and reimagined sportswear through Loewe’s distinctive lens.

The Campaign: A New Visual Language

Set among the dramatic rocks and open terrain of Tenerife, the imagery gives the collection a grounded, elemental quality. Against the dramatic backdrop of Tenerife’s volcanic rocks, Loewe’s signature leathers and refined sportswear elements take center stage. McCollough and Hernandez continue weaving their own design language into the House, balancing American sportswear influences with European craftsmanship.

Key Bags: Amazona 180 and Flamenco Reimagined

The leather goods story centers on familiar signatures viewed through a new lens. The iconic Flamenco bag appears reimagined with layered leather construction, adding a tactile dimension to the classic design. These updates reflect Loewe’s commitment to craftsmanship while pushing the House’s visual identity forward.

Emerging Silhouettes: Cala and Scarf Bags

Together, these updates underscore the brand’s focus on thoughtful refinement rather than overt reinvention. The mini Cala bag and the Scarf bag both emphasize Loewe’s dedication to leathercraft. These designs add variety to the lineup while maintaining a polished, understated sensibility that fits naturally within the collection’s overall direction.

Availability

The Loewe Pre-Fall 2026 collection arrives in stores and online beginning May 28.

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