Louis Vuitton Cruise 2018 Campaign: Alicia Vikander Stars with Capucines and Twist Bags

A Sunny Escape with Louis Vuitton’s Cruise 2018 Collection

As autumn chill settles over New York City, Louis Vuitton’s Cruise 2018 campaign offers a warm visual retreat. With Alicia Vikander at the center of the imagery, the campaign emphasizes the house’s polished leather goods in a setting that feels relaxed yet unmistakably refined. The campaign highlights iconic silhouettes like the Capucines and Twist, alongside exclusive pieces from the season’s kabuki-inspired capsule collection.

The Capucines and Twist: Leather Icons Reimagined

Vuitton’s Cruise 2018 campaign places a strong emphasis on leather craftsmanship. The Capucines is presented in seasonal variations that underscore its clean lines, elegant proportions, and recognizable LV detailing. Its structured silhouette and signature LV initials are complemented by the playful elegance of the Twist bag, which features the iconic turn-lock clasp. Both styles are photographed against warm, natural backdrops that highlight their rich textures and refined details.

Kabuki Capsule Collection: Art Meets Accessories

In addition to the core handbags, the campaign introduces small leather goods and bags from the kabuki-themed capsule collection. This limited-edition series draws inspiration from traditional Japanese theater, incorporating bold graphic motifs and vibrant color contrasts. The result is a more expressive layer within the Cruise 2018 offering, appealing to shoppers who value accessories with a distinct visual narrative and collectible appeal.

Behind the Lens: Alicia Vikander’s Role

Alicia Vikander brings a natural, effortless energy to the campaign. The Swedish actress, known for her roles in The Danish Girl and Ex Machina, embodies the modern Vuitton woman—poised yet adventurous. The overall effect is polished without feeling overworked, giving the Cruise 2018 collection a sense of ease that still feels luxurious.

Gallery: Full Campaign Imagery

Browse the complete set of campaign photographs below, featuring every bag and accessory from the Cruise 2018 collection.

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