Louis Vuitton Pre-Fall 2017 Bags Unveiled in Bruce Weber Campaign

Louis Vuitton Skips the Runway for Pre-Fall 2017

Louis Vuitton chose a quieter approach for its Pre-Fall 2017 collection, bypassing the usual grand presentation. Instead of a destination show, the brand released its first official campaign images, offering an early glimpse of the season’s handbags.

A Shift in Strategy for the Season

For a brand often associated with elaborate, travel-inflected presentations, the decision feels notably understated. Rather than framing the collection around a destination show, Louis Vuitton let the bags speak through campaign imagery, creating a quieter introduction that still feels unmistakably polished. The result is a release that emphasizes design and styling over spectacle.

Focus on Established Silhouettes

Rather than introducing entirely new accessory lines, the campaign emphasizes updated versions of Nicolas Ghesquière’s signature designs. The Twist and City Steamer bags appear in fresh iterations, while the campaign itself—photographed by Bruce Weber—places greater visual weight on thigh-high boots.

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