Louis Vuitton Spring 2017 Handbag Campaign: First Look at the Etui iPhone Case & New Bags

Louis Vuitton has long understood that handbags and accessories are central to its business. While the maison also creates ready-to-wear, outerwear, and footwear, its seasonal campaigns often make the clearest case for where the brand’s design energy is concentrated. The Spring 2017 campaign follows that pattern, presenting an early, detailed look at new bags and accessory pieces, including styles that did not appear on the runway.

What the Spring 2017 Campaign Reveals

The new campaign features sharp, close-up photography of the season’s accessory lineup. Among the most talked-about pieces is the Etui iPhone Case, a sleek protective sleeve that has generated significant buzz. The ads also showcase a range of handbags that blend LV’s iconic monogram with fresh hardware and color combinations.

Celebrity Faces of the Campaign

The campaign features longtime brand ambassadors Michelle Williams and Jennifer Connelly, alongside a roster of models associated with the house. Their presence brings a polished, familiar elegance to the presentation and helps frame the bags as versatile luxury pieces meant to feel both refined and current.

Gallery: Louis Vuitton Spring 2017 Bag Ads

Key Design Details to Note

Several bags in the campaign feature dual-strap configurations, though some observers noted the straps may not accommodate shoulder wear. The collection also includes python boots and a transparent long coat that has sparked curiosity about real-world styling. Gold and silver hardware accents appear across multiple pieces, adding a metallic contrast to the classic LV monogram canvas.

Final Thoughts

Louis Vuitton’s Spring 2017 campaign offers a clear preview of the season’s accessory direction. Whether the appeal lies in the Etui iPhone Case or in the new handbag silhouettes, the collection reflects the house’s familiar balance of heritage, polish, and modern edge.

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