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Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

Explore Louis Vuitton’s Spring 2019 ad campaign featuring ultra-mini Petite Malle, an egg-shaped purse, and fresh takes on the Twist and belt bag.

Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags cover image

From ultra-mini to spherical and sleek, Louis Vuitton’s Spring 2019 collection covers it all.

A Runway Preview Comes to Life

Reference image illustrating Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

Louis Vuitton first previewed its Spring 2019 bags during Paris Fashion Week, where Nicolas Ghesquière introduced a lineup that leaned into contrast: heritage icons recast in smaller proportions, sculptural novelty pieces, and streamlined everyday styles with a sharper finish. Creative director Nicolas Ghesquière introduced unexpected silhouettes, including ultra-mini versions of the iconic Petite Malle and an egg-shaped purse. The egg bag appears in both monogram canvas and a striking greenish-teal crocodile skin. New versions of the Petite Boite Chapeau and the Twist Bag bring a more artful, directional feel, while the belt bag trend remains firmly in the mix. The ever-popular belt bag trend continues in this lineup, featuring a Reverse Monogram and classic Monogram Canvas combination with a flap closure and bold new hardware.

Reference image illustrating Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

What the Community Is Saying

Reference image illustrating Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

Reference image illustrating Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

Reference image illustrating Louis Vuitton Spring 2019 Ad Campaign: A First Look at the New Season’s Most Talked-About Bags

Reactions to the campaign have been mixed. Some observers appreciate the contrast between updated classics such as the Dauphine and more unexpected shapes like the Egg Bag. Others find the busy floral backgrounds and clothing distracting. The mini Stratos suitcase has its fans, while the belt bag in Reverse Monogram is drawing particular attention. There is also ongoing curiosity around the new City Steamer size seen in the imagery. The egg-shaped bag has inspired playful nicknames, from Dinosaur Egg to Beetle Bag.

Final Thoughts

Louis Vuitton’s Spring 2019 ad campaign offers a bold mix of nostalgia and innovation. If you are drawn to compact top-handle shapes, sculptural novelty bags, or practical belt-bag styling, the collection offers several directions to consider. For more details and video footage, visit louisvuitton.

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