Louis Vuitton’s ‘New Classics’ Campaign: Twist, Capucines, and Dauphine Take Center Stage

Louis Vuitton Introduces a Fresh Chapter in Handbag Heritage

Louis Vuitton has long stood as a pillar of timeless luxury, known for durable craftsmanship and iconic silhouettes that trace back to its roots in custom travel trunks. While enduring icons such as the Speedy in Monogram Canvas continue to define the house for many collectors, the brand is now drawing attention to a different trio of styles it sees as essential to its next chapter: the Twist, the Capucines, and the Dauphine. This spring, however, the maison is shifting the spotlight to three distinctive styles it believes will define the next era of elegance.

The Faces and Forms Behind the ‘New Classics’

The campaign frames these bags as companions to contemporary lives while emphasizing the brand’s ongoing conversation between heritage and reinvention. Emma Stone, Alicia Vikander, and Léa Seydoux appear alongside the Twist, the Capucines, and the newly introduced Dauphine—a Spring 2019 debut. According to the house, the imagery captures the intimate bond between creative individuals and their Louis Vuitton companions.

A Closer Look at the Three Hero Bags

• The Capucines Bag: Named after Rue des Capucines in Paris, where Louis Vuitton opened his first store, the Capucines is often associated with polished leatherwork and refined understatement. - The Capucines Bag: Named after the historic Rue des Capucines in Paris where Louis Vuitton opened his first store, this bag represents the pinnacle of the brand’s leather craftsmanship. - The Dauphine Bag: Introduced as part of the house’s newer handbag vocabulary, the Dauphine draws on archival references while feeling firmly current. - The Dauphine Bag: Making its debut this season, the Dauphine reinterprets archival elements with a contemporary edge. Expect a closer examination of this new arrival in the coming weeks.

Why These Bags Matter Now

The Twist, Capucines, and Dauphine each offer a different appeal: one leans into sculptural hardware, another into impeccable leather craftsmanship, and the third into a thoughtful blend of history and modernity. While the Speedy remains a cornerstone, the Twist, Capucines, and Dauphine each bring distinct personalities—from architectural hardware to supple leather work—that appeal to both seasoned collectors and newcomers seeking investment pieces with modern resonance.

Final Thoughts

The Capucines offers quiet refinement, the Twist brings a more graphic edge, and the Dauphine introduces a contemporary take on archival design. As always, the true test of timelessness lies in the hands of those who carry them.

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