Matthieu Blazy’s First Chanel Coco Beach Collection: A New Era of Summer Luxury

A Fresh Vision for Summer: Blazy’s Chanel Coco Beach Debut

Matthieu Blazy has reimagined the art of warm-weather dressing with his first Chanel Coco Beach collection. The edit feels relaxed yet polished, shifting the focus toward warm-weather pieces that balance ease, craftsmanship, and the house’s signature refinement. The collection arrives as a dedicated beachwear edit, perfectly timed for spring and summer getaways.

Elevated Ready-to-Wear and Luxe Materials

Blazy’s approach to resort wear focuses on refined textures and premium fabrics. Blazy’s resort approach centers on tactile fabrics and thoughtful construction. Raffia—a favored seasonal material—appears throughout the line, woven into bags and garments. Textured cotton and silk are used to mimic the look of raffia trim, adding depth without sacrificing durability.

The Color Story: Bold Brights and Soft Neutrals

Raffia appears throughout the collection in both accessories and clothing, while textured cotton and silk are used to echo the look of raffia trim and add visual richness. Vivid reds, bold blues, and bright yellow sit alongside muted pastels and classic neutrals. These combinations make the pieces easy to imagine in multiple settings, from daytime by the water to more refined summer occasions.

Bags That Define the Collection

Chanel enthusiasts will find an array of new silhouettes tailored for summer. Highlights include maxi raffia totes ideal for beach days, crocheted interpretations of the iconic Classic Flap, and a terrycloth beach bag that comes with a matching towel. Standout styles include oversized raffia totes for beach outings, crocheted versions of the Classic Flap, and a terrycloth beach bag paired with a matching towel.

Campaign Imagery and Photography

The campaign was captured by photographer Julien Martinez Leclerc. The visuals emphasize the collection’s playful spirit against striking natural backdrops. The campaign, photographed by Julien Martinez Leclerc, captures the collection in a setting that reinforces its carefree mood.

Images courtesy of CHANEL.

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