Nicolas Ghesquière’s First Louis Vuitton Campaign: A New Vision for Fall 2014

A New Era for Louis Vuitton

When Nicolas Ghesquière took the creative reins at Louis Vuitton, the fashion world anticipated change. His first ad campaign for the Fall 2014 collection, revealed by Women’s Wear Daily, marks a clear departure from the aesthetic of predecessor Marc Jacobs. Shot by three legendary photographers—Bruce Weber, Annie Leibovitz, and Juergen Teller—the campaign introduces a more understated, introspective side of the French maison.

Artistic Freedom Behind the Lens

A defining feature of the campaign is the creative latitude Ghesquière gave to the photographers. Bruce Weber, Annie Leibovitz, and Juergen Teller each bring a distinct visual sensibility, resulting in images that feel individual rather than uniform. Weber’s monochrome outdoor frames, Leibovitz’s intimate portraits, and Teller’s raw energy create a layered portrait of the collection. The campaign also brings together models Freja Beha Erichsen, Liya Kebede, and Jean Campbell, along with actress Charlotte Gainsbourg.

From Glamour to Mood

Unlike the heavy glamour that often defined Jacobs’ campaigns, this collection leans into subtlety. The focus shifts from product to atmosphere, with a retro sensibility that prioritizes emotion over overt luxury. The bags and clothing appear almost secondary to the narrative each photograph tells.

First Impressions from the Community

Reactions to the campaign are varied. Some admire the artistic direction and appreciate that the imagery does not overwhelm the collection with commercial polish. Others feel the photographs are so concept-driven that the handbags themselves become less prominent. The red-and-white checked canvas seen on one bag has also drawn attention, suggesting interest in the collection’s patterns and materials. Overall, the campaign invites discussion as much as it presents products.

A Shift Worth Watching

This campaign signals Ghesquière’s intent to redefine Louis Vuitton’s visual identity. By stepping away from overt glamour and embracing a more nuanced, photographer-driven narrative, he invites a deeper conversation about luxury, art, and fashion. Whether this approach resonates with longtime fans remains to be seen, but it certainly marks a memorable debut.

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