Rebecca Minkoff Fall 2017 NYFW: Behind the Scenes of the See-Now, Buy-Now Collection

Rebecca Minkoff’s Fall 2017 Collection: A Rocker Chic Journey

Rebecca Minkoff was among the first designers to embrace the see-now, buy-now format at New York Fashion Week. As retail evolves and shoppers demand instant gratification, many have followed her lead. We went behind the scenes at this season’s NYFW to bring you an exclusive look at the Fall 2017 handbags—available immediately—along with every runway look.

The Inspiration: A Cross-Country Road Trip

The see-now, buy-now approach also shaped the experience around the collection, making the runway presentation feel immediate and commercially focused. Rather than separating the show from the product, the handbags were presented as pieces meant to be understood, styled, and carried right away. That practical relevance remains a defining part of Rebecca Minkoff’s appeal.

PurseBlog: What inspired this collection? Rebecca Minkoff: The collection was influenced by an actual trip Keith Richards, Anita Pallenberg, and the Rolling Stones took from Joshua Tree to New York City. It’s about a cross-country road trip, rock and roll with a 60s/70s vibe, and that feeling of freedom on the open road.

The Ideal Rebecca Minkoff Woman

PB: How would you describe the ideal woman for this collection? RM: A flowy dress with, this season, a beautiful fur jacket. If you don’t like fur, we have faux. If you don’t like faux, we have leather.

That flexibility also reflects the brand’s broader customer base. Rebecca Minkoff’s audience tends to favor pieces that can move from day to night and from polished to relaxed settings without requiring a wardrobe change. In that sense, the collection offers more than a fashion statement; it provides usable options for a variety of personal styles.

Evolution of the Brand

PB: How has your collection changed from your first to now? RM: With my first, I had no idea what I was doing [laughs]. Now there’s confidence in knowing how to put a show together. It’s different from just trying to sell something.

The Star Bag: Keith Crossbody

Among the standout pieces, the Keith crossbody captures the collection’s spirit especially well. Its circular hardware and signature dog hook give it a distinctive finish, while the crossbody format keeps it practical and easy to wear. It is the kind of bag that can anchor an outfit without demanding too much styling effort.

Exclusive Backstage and Runway Photos

Explore more images from the show below.

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