Saint Laurent Tangerine Temptation Campaign: Hailey Bieber Stars Alongside the New Hortense Hobo Bag

Saint Laurent’s Tangerine Temptation Campaign Brings Spring Ease and a New Silhouette

While many luxury houses navigate periods of change, Saint Laurent continues to refine its identity under creative director Anthony Vaccarello. The result is a confident spring presentation that feels bright, modern, and unmistakably Saint Laurent.

Lensed by Nadia Lee Cohen, the campaign stars Hailey Bieber, Lina Zhang, and Jake Hodder. Together, the cast and styling create a mood that blends vintage inspiration with an effortless seasonal sensibility, making the collection feel both directional and wearable.

The Hortense Hobo: A Slouchy New Carryall

Among the standout pieces in the collection is the Hortense Hobo, a spacious, slouchy bag crafted from crinkled, shiny leather. Its defining feature is a chain shoulder strap finished with a Cassandre ring detail drawn from the Yves Saint Laurent archives. A chain shoulder strap gives the bag a sharper finish, while the Cassandre ring detail nods to Yves Saint Laurent’s archive.

The campaign also highlights summer-ready looks, from chic swimwear and sunglasses to iconic styles like the Niki bag. The campaign also spotlights other warm-weather pieces, including swimwear, sunglasses, and established Saint Laurent favorites such as the Niki bag. Other key pieces include the P. S slingbacks and the Nylon Cassandre Windbreaker round out the collection’s easy, seasonal mix.

Explore the Full Tangerine Temptation Collection

Below, additional campaign images capture the lighthearted, pool-to-evening spirit of the season.

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