Spring 2013 Chanel Boy Bags: Alice Dellal Fronts the New Campaign

Alice Dellal Returns as the Face of Chanel Boy Bags

When model Alice Dellal appeared at the Chanel show last season, it hinted at her continued role as the face of the Boy Bag line. Chanel has now released new campaign images featuring Dellal alongside horses and a strong selection of Spring 2013 Boy Chanel bags. While equestrian themes are more commonly associated with houses like Hermès or Gucci, Chanel embraces the motif with a fresh, youthful energy.

What to Expect from the Spring 2013 Boy Bag Collection

The bags themselves carry the same confident attitude as the campaign. Chanel’s website offers a preview of the latest arrivals, which align with the brand’s Spring 2013 runway vision. Overall, the collection balances sharp structure with polished contrast, making it feel modern without losing the bag’s recognizable edge. Stingray accents also make an appearance, continuing as a signature detail of the Boy Bag line.

A Closer Look at the Campaign Imagery

That contrast gives the images their appeal: the styling is luxurious, but the mood remains energetic and unfussy. Below, browse the full set of campaign and product images.

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