This Startup Says Its Gadget Can Authenticate Your Handbag with Over 98% Accuracy

All you have to do is attach it to a smartphone

Amanda Mull

Handbag authentication has always been a nuanced process. Even experienced authenticators know that brands quietly adjust small production details over time, from hardware finishes to zipper components, while counterfeiters continue refining their methods to mimic those same details. Luxury houses have tried a range of measures to protect buyers, including product-level verification tools, but the market for convincing fakes remains strong. A startup called Entrupy is now attempting to make the process more objective, using technology designed to identify counterfeit bags with greater consistency.

Sep 7, 2017

Handbag authentication is a tricky, inexact art. Even the best authenticators out there know: brands are constantly changing little things about real bags so they have to constantly be aware of things like changes in a company’s zipper supplier, and counterfeiters get better at copying the real thing every day. Brands have tried everything they can to combat fakes on their end, including microchipping authentic bags, but fakers have a strong profit incentive to keep at it, and there’s demand for their services. Now, a new company called Entrupy wants to make spotting a counterfeit a more straightforward endeavor, according to Bloomberg.

Entrupy’s product is a handheld microscope that can magnify the surface of a bag 260x, and when connected to a smartphone, it can compare a bag in your hands against the company’s database of information about how, say, a Chanel Classic Flap Bag should look at extreme magnification, which can spot telltale signs of counterfeiting that a human authenticator may not be able to see with their own eyes.

Entrupy’s system centers on a handheld microscope that can magnify a bag’s surface 260 times. Paired with a smartphone, it compares those microscopic details against the company’s database of reference information for specific bag styles. The idea is to detect irregularities that may be difficult for the naked eye to catch, especially in categories where materials, texture, and manufacturing details are closely replicated by counterfeiters.

This is great news for shoppers who want to buy pre-owned bags from a third party, which is increasingly popular, but it doesn’t solve the problem of person-to-person sales on auction sites or online resellers that don’t take possession of a bag from its original owner before listing it. Perhaps, though, if Entrupy’s microscope becomes popular enough, individual sellers will be able to have their bags pre-certified, or buyers can take their bags to a retail location that offers outside authentication via Entrupy to provide themselves with peace of mind or prove cause for a refund.

So, what do you think: would having your bag authenticated via this system help you feel confident in a purchase?

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At present, the company’s database covers select styles from 11 major brands, including Louis Vuitton, Hermès, Chanel, and Gucci. Because the tool is intended for professional use, it is aimed primarily at resale businesses, designer consignment shops, and higher-end pawn operations. The leasing model places it within a commercial setting rather than a consumer-facing one, which means its immediate value is strongest for businesses that authenticate handbags regularly and need a scalable process.

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For the luxury resale market, that could be a meaningful development. Reliable human authenticators are limited, and their expertise is often one of the biggest bottlenecks in building trust at scale. For shoppers, especially those purchasing pre-owned bags from third-party sellers, a more standardized authentication method may help reduce uncertainty and support confidence in a purchase. Still, the system does not solve every resale scenario, particularly peer-to-peer transactions where a bag changes hands without passing through a professional reseller first.

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Even so, broader adoption could make outside authentication more accessible over time. Individual sellers may eventually be able to certify their bags before listing them, and buyers might seek out retail locations that offer verification services using the technology. For anyone considering a pre-owned luxury purchase, that kind of added documentation could become a useful layer of reassurance.

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