Why Celebrities Bring Their Most Coveted Designer Bags to the BUILD Series Studio

The BUILD Series: A New York Fashion Phenomenon

For the past several seasons, sharp-eyed handbag enthusiasts have noticed a recurring pattern in celebrity street style photography. Compared with the fleeting style opportunities offered by airport sightings or rushed television appearances, BUILD has become a dependable setting for polished accessory moments. While other New York media appearances—such as morning shows or late-night tapings—occasionally produce a quick fashion moment, the BUILD Series has become a consistent runway for luxury accessories.

What Is the BUILD Series?

BUILD began as a live interview platform in downtown Manhattan, designed to bring celebrities closer to fans while also creating shareable digital content. The concept draws inspiration from MTV’s TRL but reimagines it for the digital age. The space offers an intimate, well-lit environment where celebrities interact with both in-person fans and a global social media audience. Guests are often photographed both outside the building and inside the set, giving their looks more exposure than a typical studio appearance.

Interviews are broadcast live on the BUILD Series website and archived on YouTube. That has helped the BUILD location become a recognizable stop for stars who want to present a composed, camera-ready image. This physical space is largely responsible for the exceptional handbag moments we now associate with the series.

Celebrity Handbag Highlights from the BUILD Series

Below are some of the most memorable designer bags spotted during recent BUILD Series appearances.

Amanda Seyfried’s Givenchy Horizon

A number of memorable designer bags have appeared in recent BUILD Series moments, each reflecting the guest’s personal style and the tone of the appearance. The structured silhouette complemented her promotional look perfectly.

Ashlee Simpson’s Givenchy Pandora Box

Ashlee Simpson brought her Givenchy Pandora Box Bag to discuss her E! Ashlee Simpson brought a Givenchy Pandora Box Bag to discuss her reality show, and the sculptural style suited the occasion’s polished but relaxed feel.

Chloë Grace Moretz’s Louis Vuitton New Wave

Chloë Grace Moretz selected a striking blue Louis Vuitton New Wave Bag for her appearance promoting The Miseducation of Cameron Post.

Chrissy Teigen’s Balenciaga Everyday

Chrissy Teigen carried a sleek Balenciaga Everyday Bag while discussing her cookbook, a choice that balanced practicality with understated luxury.

Constance Wu’s Building Block Box

Constance Wu carried a vibrant red Building Block Box Bag while promoting Crazy Rich Asians.

Jessie James Decker’s Chloé Nile

Country-pop singer Jessie James Decker arrived with a dark brown Chloé Nile Bag during her music promotion.

Josephine Skriver’s Pop and Suki Lolita

Jessie James Decker arrived with a dark brown Chloé Nile Bag, a choice that brought a softer, more relaxed feel to her music-related appearance.

Thandie Newton’s Fendi Peekaboo

Thandie Newton showcased a distinctive version of the Fendi Peekaboo Bag while promoting her animated film Liyana. Thandie Newton carried a distinctive version of the Fendi Peekaboo Bag while promoting her animated film, with the bag and her outfit creating a coordinated designer moment.

Timothée Chalamet’s Louis Vuitton Crossbody

Timothée Chalamet offered a men’s bag moment with a Louis Vuitton Crossbody while discussing Beautiful Boy.

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